Highly considered business purchases involve many decision makers and follow a nonlinear path, making it a challenge for customers to make buying decisions. To win sales deals, marketers must help buyers throughout the journey.
Research finds that when businesses are considering a purchase, they spend most of their time researching independently online before speaking to a salesperson.
Business buyers complete distinct tasks before making a purchase. Once a problem is identified, stakeholders explore solutions and develop requirements before developing a short-list of suppliers and working to build consensus.
Customers reward suppliers that make buying easier. That is why our Buyer Enablement Platform is so effective in helping companies win more sales deals.
Provides a useful framework for identifying and assessing options
Builds confidence and credibility with peer reviews
Enables buyers to save favorites and build a short-list of top suppliers
Creates consensus with tools to share and collaborate with other key stakeholders
Our platform powers sites wherever highly considered business purchases are happening.
To learn how you can make the most of our Buyer Enablement Platform, request a personal consultation.