Frequently Asked Questions
Information about Industry Directories
What is a Featured Listing?
Featured Listings are those that appear at the beginning of the directory, on page one,
before the alphabetical list of companies (think of the big ads in the yellow pages, versus
the one-line text-only listings).
Featured Listings provide marketers increased visibility and enable prospects to go directly
to your website to get information or purchase your products and services. Therefore,
Featured Listings deliver 100% targeted leads. And because they appear on page one of the
directory, before the alphabetical list of businesses, your Featured Listing is seen by
every visitor to the directory. More Info >
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How is traffic driven to the directories?
MediaBrains partners with trusted brands, whose publishers have wide-reaching and targeted
circulation for both their print publications and websites. These business buyers visit the
publishers' websites to get information on their industry, as well as research and choose
products and services. As a result, our directories deliver a highly targeted and qualified
audience. Furthermore, MediaBrains has extensive expertise in search engine optimization;
therefore directories are indexed by major search engines. As a result, our directories
deliver a highly targeted audience of business buyers.
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Who will see my Featured Listing?
The audience viewing online directories mirrors our publishers' circulation profile, so
leads are industry decision makers — 100% targeted prospects. Additionally, the online
version of a magazine reaches a much larger audience than its print counterpart. One of
the biggest benefits of advertising in the directory is that you are reaching buyers at
exactly the right: when they are already searching for your product or service.
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Can I acquire a Featured Listing in more than one category?
Yes, you can upgrade to a Featured Listing in more than one category. Since many listing
companies offer numerous types of products and services, advertisers are able to increase
their exposure by advertising in all appropriate categories.
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How are the categories determined?
The category structure is developed to maximize usability. Our audiences are responsible
for various types of purchasing decisions. The category structure encompasses the multiple
areas of their responsibilities and makes it easy for business buyers to source product
and service information.
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How will I know the results of my advertisement?
You can login to your account at www.mediabrains.com to access
easy-to-understand reports.
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How many Featured Listings do you allow per category?
We limit the number of advertisers per category to a maximum of 10 Featured Listings.
This maximum has been established to increase the ROI for our advertisers.
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What if I don't have a logo or graphic for the Featured Listing?
Don't worry! We'll set up your ad for you. Simply ask your account manager for
assistance in creating your ad.
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Can I purchase a Featured Listing on the home page of the directory?
With the purchase of your category-specific Featured Listing, your company will also
be featured on the home page of the directory. All Featured Listing advertisers
receive rotating placement on the home page with a direct link to your website.
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Are there any other charges associated with a Featured Listing beyond the flat annual rate?
No. There are no additional costs that you will incur with your Featured Listing.
We have created the flat rate model to help you manage your exposure continuously
without having to monitor bidding on a daily basis. There are no set up charges,
maintenance fees or pay-per-click costs.
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What determines the ranking of companies on the Featured Listing page?
The ranking of Featured Listing advertisers rotates continuously. To ensure equal
exposure for paying advertisers, we have developed an ad server that rotates the
Featured Listings to make sure that whether your business name starts with A or Z,
you will be on the top.
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How do I upload my logo?
Login to www.mediabrains.com and from the Ads screen, click on the "Browse" button
next to the Logo Image text field. This will open a dialog box that prompts you to
search for your image on your computer. Simply locate the image, click on it, and
then click OK. Your ad should be exactly 120 x 60 pixels.
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What should I do if my logo looks distorted?
This is probably due to your logo being larger or smaller than 120 x 60. Logos must
be 120 x 60 pixels in size. If your logo continues to look distorted please contact
directory advertising customer service at (866) 627-2467 or send email to:
customerservice@mediabrains.com.
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Can I change my logo and description once I have submitted it?
Yes, you may change your ad, logo and descriptions as often as you like. Login to
www.mediabrains.com to access your account and click on Ads at the
top navigation and then click Edit.
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How do I change contact/login information?
Login to www.mediabrains.com to access your account and navigate to
Account Settings at the top of the page. This will bring you to the Contact
Information screen where you can edit contact and login information.
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How do I track the performance of my advertisements?
We provide real-time tracking reports that share results based on clicks to your
website and leads who clicked the link to view additional contact/product information.
We provide these reports on a category basis so you can see performance within
specific categories or you can also view reports based on the overall advertisement,
which may be associated with more than one category. Login to www.mediabrains.com
and click the Sign Up link to create an account.
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Can I purchase new categories?
Yes, just login to www.mediabrains.com and click on the Purchase New
Category link on top of the category page.
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What is the difference between a "link URL" and a "display link?"
The link URL is the page the user sees when they click on your ad. You can send
users to your home page, a specific product page or a landing page that is relevant
to the category. The display link is the actual text you would like to display for
users to see. For example, the commonly used phrase "Click Here" is the display
link, while the link URL is the page on your website, such as your home page, that
the users see after they click.
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How do I read my Category Performance Report?
Here is an explanation of the terms used in your report:
Impressions: the number of times your Featured Listing was presented to
a visitor.
Clicks: the number of visitors who clicked on your Featured Listing.
Company Details: the number of visitors who clicked on the company details
option to access more information on your company.
Actions: the total number actions (which includes – clicks and company
details).
Cost Basis: the cost per day multiplied by the number of days the Featured
Listing has been active.
Cost / Action: the Cost Basis divided by Actions.
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Where can I get help? How may I contact you?
To get more information, give comments or provide feedback, please call (866) 627-2467
or send an email to: customerservice@mediabrains.com.
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