MediaBrains Forms Partnership With Vance Publishing

NAPLES, Florida – MediaBrains, a leader in BtoB online advertising, today announced it has entered into an agreement with Vance Publishing to build and manage an Online Industry Directory for its Modern Salon brand. Modern Salon is the leading name in the beauty, salon and spa industry, with a print magazine, online entities, e-newsletters and beauty industry events.

The Online Industry Directory, a buyer’s guide for the salon and spa industry, will help buyers cut through the clutter online, to easily find the products and services they need. Advertisers are able to buy Featured Listings, prominent ads that appear on page one of the directory, that have proven to greatly increase leads and click-throughs.

"We are pleased to partner with Vance Publishing, who has been a visionary leader in the BtoB publishing sector for many years," says MediaBrains Vice President of Sales Gina Paddock. "The depth and breadth of MediaBrains' expertise will enable Modern Salon to deliver the industry's most comprehensive and accurate business directory."

"This partnership offers strong support for our business," says Tom Denison, Vice President, eMedia for Vance Publishing. "As buyers spend more time researching products online, it is increasingly important for publishers to provide the platform where they can conduct research online. Integrating the Industry Directory into our website will enable us to provide this valuable service to our audience."

Visit the Modern Salon Online Industry Directory at www.modernsalondirectory.com.

About MediaBrains
MediaBrains specializes in Industry Directories and contextual advertising and enables marketers to place advertising in industry directories and alongside relevant content on vertically-focused websites, to guarantee the most targeted leads. Formed in 1996, MediaBrains' exclusive network of online publishers covers virtually every vertical market. For more information, call 800.627.2467 or visit www.mediabrains.com.

About Vance Publishing
Vance Publishing Corp. is headquartered in Lincolnshire, IL, with offices in Lenexa, KS and St. Louis, MO. Since its founding in 1937, Vance Publishing has been a recognized leader in business information and communications. The company serves select business-to-business markets with 20 magazines, a host of newsletters, web offerings, events, data and custom media products. For more information, visit www.vancepublishing.com