MediaBrains adds Vance Publishing’s Furniture Style brand to its family of Industry Directories
NAPLES, Florida – Magazine publisher Vance Publishing has expanded its relationship with MediaBrains, a leader in b-to-b online directory advertising. MediaBrains will build and manage the Online Industry Directory for Vance Publishing's Furniture Style title.
In August 2008, Vance Publishing formed a partnership with MediaBrains to build an Industry Directory for Vance's Modern Salon brand.
"The Modern Salon Industry Directory has experienced extremely positive results in a short period of time," says Tom Denison, Vice President, eMedia for Vance Publishing. "We look forward to similar success with the new Furniture Style directory."
An Industry Directory is an online buyer's guide that provides a comprehensive list of products and services. Visit the new Industry Directory at www.furniturestyledirectory.com.
"We are thrilled to be a part of Vance Publishing's plan to grow online revenues, and we are confident that the publisher will reap many benefits through the expansion of our partnership," says Gina Paddock, MediaBrains Vice President of Sales.
Furniture Style is part of Vance Publishing's Interiors Media Network.
About MediaBrains
MediaBrains, a leader in business-to-business online advertising, specializes in industry directories and contextual advertising and enables marketers to place advertising in industry directories and alongside relevant content on vertically-focused websites, to guarantee the most targeted leads. Formed in 1996, MediaBrains' exclusive network of online publishers covers virtually every vertical market. For more information, call 866.627.2467 or visit www.mediabrains.com.
About Vance Publishing
Founded in 1937, Vance Publishing has been a recognized leader in business information and communications. The company serves select business-to-business markets with 20 magazines, a host of newsletters, web offerings, events, data and custom media products. For more information, visit www.vancepublishing.com.
