MediaBrains and Hanley Wood enter into online directory agreement

NAPLES, Florida – MediaBrains, a leader in BtoB online advertising, today announced it has entered into an agreement with Hanley Wood, LLC, the leading BtoB media and information company serving the housing and construction industries, to manage the Architectural Lighting Online Manufacturer’s Directory. Hanley Wood recently acquired the Architecture and Architectural Lighting print publications and online entities from VNU Business Media.

The Manufacturer’s Directory is an online directory that readers of Architecture and Architectural Lighting use when researching products online. Advertisers are able to buy Featured Listings. These prominent ads appear on page one of the directory, and have proven to greatly increase leads and click-throughs for advertisers.

The launch of Architecture, along with the acquisition of Architectural Lighting accelerates our strategy to expand aggressively into the non-residential commercial market," says Peter Goldstone, President of Hanley Wood Business Media. “Both the print publications and online manufacturer’s directory are a vital part of our plan to be at the forefront of the market."

MediaBrains CEO Joe Buckheit says, "MediaBrains’ expertise in building and managing online directories fully supports Hanley Woods’ strategy for dominating the non-residential construction market. As buyers spend more time researching products online, it is increasingly important for publishers to provide the platform where readers can conduct research online."

About MediaBrains

MediaBrains, a leader in business-to-business online advertising, enables marketers to reach targeted buyers by placing advertising alongside relevant content on vertically-focused websites. Formed in 1996, MediaBrains' exclusive network of online publishers covers nearly every vertical market and consists of more than 80 premium websites. For more information, call 800.627.2467 or visit www.mediabrains.com.

About Hanley Wood

Hanley Wood, LLC, is the premier media and information company serving housing and construction. Through four operating divisions, the company produces award-winning magazines and websites, marquee trade shows and events, rich data and custom marketing. The company also is North America's leading publisher of home plans. Hanley Wood Business Media publishes 31 award-winning residential and commercial construction titles, including Builder, Remodeling, Custom Home, Concrete Construction and residential architect. Hanley Wood Business Media also offers the construction industry's foremost collection of web sites, including Builder Online, Remodeling Online, and ebuild. Founded in 1976, Hanley Wood is a $250 million company owned by affiliates of JPMorgan Partners, LLC. CCMP Capital Advisors manages the Hanley Wood investment for JPMorgan Partners.