MediaBrains and Symphony Publishing Group form strategic alliance

NAPLES, Florida – MediaBrains, a leader in b-to-b online directory advertising, has entered into an agreement to build and manage online industry directories for Symphony Publishing Group, a leading multi-media publisher with directories, magazines, newsletters and websites in several vertical markets.

Symphony Publishing has publications in the music, golf event planning, children’s clothing and footwear markets. MediaBrains will build and manage industry directories for 4 of the publisher’s titles: Golf Event, Musical Merchandise Review, Footwear Plus and Earnshaw’s Review.

Each magazine’s new online directory will provide buyers in that vertical market a reliable way to find providers of products and services they are searching for. Advertisers will be able to buy Featured Listings, which are prominent ads that appear on page one of the directory, and have proven to greatly increase leads and click-throughs.

“Online directories provide a new advertising channel for publishers’ existing customer base. In addition, directories are a great way for publishers to reach new advertisers with an affordably-priced advertising investment,” says Joe Buckheit, CEO of MediaBrains.

Lee Zapis, President of Symphony Publishing Group, says, “We look forward to a mutually beneficial alliance that helps us drive more traffic, generate online revenue, and at the same time provide a valuable service to our subscribers and website visitors.”

About MediaBrains

MediaBrains, a leader in business-to-business online advertising, specializes in industry directories and contextual advertising and enables marketers to place advertising in industry directories and alongside relevant content on vertically-focused websites, to guarantee the most targeted leads. Formed in 1996, MediaBrains' exclusive network of online publishers covers virtually every vertical market. For more information, call 800.627.2467 or visit www.mediabrains.com.

About Symphony Publishing Group

Symphony Publishing Group is a dynamic multimedia organization with leading directories, magazines, newsletters and websites serving music educators market, golf event planners and independent retailers of musical instruments, children’s wear and footwear. The company is headquartered in Cleveland, with offices in Needham, Massachusetts and New York City. For more information, call 440.871.1300 or visit www.symphonypublishing.com.