MediaBrains enhances Industry Directories to deliver new and compelling opportunities for advertisers

NAPLES, Florida – MediaBrains, the leader in B-to-B online directory advertising, has launched new Industry Directory tools that enable advertisers to increase targeted leads and brand exposure. In an effort to constantly improve its services, MediaBrains has redesigned the look and functionality of Featured Listings to generate more leads for business marketers and has added new graphical ad spaces, expanding opportunities for advertisers to reach targeted buyers.

Using the latest new media technology, Featured Listings are more impressive to buyers, more functional and more effective than ever. Advertisers get the best possible performance and increase return on their investment.

"These enhancements are the result of feedback from our clients, as well as extensive research into the newest trends in B-to-B advertising,” says Joe Buckheit, CEO of MediaBrains. “Our advertisers want the best value and exposure for their dollar, while our publishers seek new ways to grow online revenue. Our enhanced directory offerings accomplish both of these goals, and we believe the changes will exceed the expectations of advertisers and publishers alike."

Enhancements include:

• New graphical ad space - Banners, box ads, skyscrapers and other graphical ad space has been added to each directory’s home page. The new space gives advertisers more exposure to a pre-qualified audience the minute visitors reach the directory. Nielsen/NetRatings reports that graphical advertising is the dominant online advertising medium for most vertical markets. In addition, publishers can now offer new online opportunities to their advertisers without cannibalizing their other online offerings and without taxing their in-house resources.

• Enhanced Featured Listings - Improvements to the Featured Listings include: an improved lead form, which makes it easier for buyers to request information; a display of other categories the advertisers sells in so buyers can see, at a glance, other products offered by the same company; a mouse rollover that provides quick and detailed information about the company; and a direct URL link to the advertisers’ website.

• Ad Wizard - Advertisers can create their Featured Listings on the fly in 3 easy steps. Their Featured Listing builds automatically on their screen, so they can instantly see the completed ad.

• Web 2.0 technology - The Industry Directories offer engaging ways for users to interact with the advertiser’s brand. Links to Digg – a user-generated content site where visitors discuss topics and companies that interest them, and Delicious -- where users keep their favorite information and access it from anywhere – give prospective buyers long-term interaction with the advertiser’s brand, an important feature in the B-to-B world where sales cycles often last a year or more.

• Advertiser Center - MediaBrains’ online Advertiser Center lets marketers track leads and measure the performance of their Featured Listings. Reports on impressions, click-throughs, numbers of leads received and more are easily accessible. Marketers see data on all their Featured Listings on one page and have the ability to drill down to see the results of a specific ad.

About MediaBrains

MediaBrains, a leader in business-to-business online advertising, specializes in industry directories and contextual advertising and enables marketers to place advertising in industry directories and alongside relevant content on vertically-focused websites, to guarantee the most targeted leads. Formed in 1996, MediaBrains' exclusive network of online publishers covers virtually every vertical market. For more information, call 800.627.2467 or visit www.mediabrains.com.