MediaBrains and ASI enter into online directory agreement

NAPLES, Florida – MediaBrains, a leader in b-to-b online directory advertising, today announced it has entered into an agreement with Advertising Specialty Institute (ASI), the largest media and marketing organization serving the advertising specialty industry. ASI recently re-launched the websites associated with Uniforms (formerly Modern Uniforms), Stitches and Wearable Business magazines. Since the acquisition of these publications from Prism Business Media, ASI has made significant upgrades to these print and online properties, providing re-designed graphics, higher-quality paper and additional editorial features in each issue, starting with the January 2007 issues.

Working with MediaBrains, who will manage each publication’s online industry directory, is part of the company’s overall strategy to enhance the publications and their online entities, says ASI Publisher Richard Fairfield. “We have made dramatic improvements to these magazines and their related information products," Fairfield says. "We have made them more compelling for readers and therefore, more effective tools through which advertisers can deliver their messages."

Online, advertisers can deliver their messages by securing a Featured Listing in their vertical’s industry directory, which is similar to the yellow pages and focused on products and services in a specific market. “We look forward to working with ASI to make their brands the best they can be, while giving advertisers new venues for reaching prospects, and providing the loyal readers of these publications a reliable resource for finding the products and services they seek,” says Joe Buckheit, CEO of MediaBrains.

About MediaBrains

MediaBrains, a leader in business-to-business online advertising, specializes in industry directories and contextual advertising and enables marketers to place advertising in industry directories and alongside relevant content on vertically-focused websites, to guarantee the most targeted leads. Formed in 1996, MediaBrains' exclusive network of online publishers covers virtually every vertical market and consists of more than 75 premium websites. For more information, call 800.627.2467 or visit www.mediabrains.com.

About ASI

Advertising Specialty Institute is the largest media and marketing organization serving the advertising specialty industry, with a membership of 22,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to market products to more than 19,000 ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain more than 750,000 ad specialties, to locate supplier firms and to market services to buyers. ASI provides catalogs, informational directories, newsletters, magazines, websites and databases, and offers interactive e-commerce, marketing and selling tools. Visit www.asicentral.com.