Bobit Business Media selects MediaBrains to manage online Buyers Guides for 14 magazine brands

NAPLES, Florida — MediaBrains, a leader in business-to-business online advertising, today announced it has formed a partnership with Bobit Business Media to build and manage online industry directories for 14 of the publisher's magazine brands.

Each online directory focuses on that publication's vertical market. Industry directories are similar to industry-specific yellow pages, a buyer's guide to help website visitors quickly and easily find providers of the products and services they are searching for.

"We are extremely pleased to work with Bobit Business Media," says Joe Buckheit, CEO of MediaBrains. "Our online industry directory program is proven to grow revenues, generate more qualified advertising leads and increase website traffic and we are confident Bobit will reap all of these benefits."

Using its proprietary ad and sales management software platform, MediaBrains will build the technology platform, verify the publishers' data, expand content, optimize organic search rankings and manage advertising sales.

MediaBrains works with publishers seeking to generate incremental online revenue by monetizing their online industry directories and contextual advertising programs. Publishers generate greater returns without the financial or management burden and with no cost, resulting in a guaranteed bottom line increase. It's pure profit.

"We chose MediaBrains because we want to maximize the potential of our industry directories, says Christine Oldenbrook, Director of Marketing and eMedia. "We sought an organization with extensive expertise in managing and growing industry directories and we anticipate extremely positive results."

Bobit Business Media owns 20 trade magazines covering the automotive, automotive aftermarket, ground transportation, beauty and protection industries. Publications include Automotive Fleet, Auto Rental News, Auto Trim & Restyling, F&I, Fleet Channel, Limo & Chauffer Transportation, Metro magazine, Mobile Electronics, Modern Tire Dealer, Nails magazine, Police, School Bus Fleet, Security Sales and Truck, and SUV Performance magazine.

Industry directories appear on the publications' website and provide opportunities for advertisers to purchase Featured Listings, prominent ads that appear at the beginning of the directory, before the alphabetical listing. Featured Listings lead customers to an advertiser's business at exactly the right time: when they're researching and making purchasing decisions.

"As part of the directory, Featured Listings have an attractive price point and produce impressive ROI and unprecedented click-through rates, making it a highly popular form of online advertising," Buckheit says.

Bobit joins MediaBrains' client list of publishers including Prism Business Media, Crain Communications Inc., VNU Business Media, Highline Media, CMP Media LLC, publishers of well-known magazine brands such as Automotive News, Fire Chief, Insurance and Technology and WasteAge.

About MediaBrains

MediaBrains, a leader in business-to-business online advertising, specializes in industry directories and contextual advertising and enables marketers to place advertising in industry directories and alongside relevant content on vertically-focused websites, to guarantee the most targeted leads. Formed in 1996, MediaBrains' exclusive network of online publishers covers 20 vertical markets and consists of more than 60 premium websites. For more information, call 800.627.2467 or visit www.mediabrains.com.

About Bobit Business Media

Bobit Business Media was founded in 1961 with the launching of Automotive Fleet in Glenview, Illinois, a suburb of Chicago. For over 45 years, the company has grown to publishing over 20 various trade publications covering 5 different markets. For more information, visit www.bobit.com.